The Merchant model is based on the wholesale and retail sale of goods and services. Sales are made through auction or simply by the pricelist. Traders can operate only in the web, by mail order, through web-based stores or in conjunction with mail, phone and online ordering. Others are just specialized products and digital services. The most traders today are using more than one choice or the channels and methods known as a multi-channel environment. All the products are categorized for easier searching. The Merchant model is divided into several types:
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