The business model the link between insurance and banking (bancassurance) is very popular around the world but in the new Vietnam appears only the last few years. This model is not really developed in Vietnam but initially satisfactory to both sides. In the context of increased competition in the banking sector and increasing insurance most fiercely in the context of the current economic crisis, both banks and insurers will have to actively seek collaborative solutions, links to promote the strengths of both parties, at the same time bring more value to customers. With that trend advised bancassurance is a lot of insurance companies and banks selected and promoted for this year and next year.
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