On November 25, 2003, the Prime Minister has assigned the Ministry of Commerce now Ministry of industry and trade – a permanent body to coordinate with ministries, sectors, localities and enterprises implementing national brand with the PH Value. This is the only program of Government tied with 3 values: quality, innovation, pioneering capacity was conducted with the aim to promote the image of the nation, national brand, through the brand's products include goods and services aims to: build and promote the image of Vietnam's national reputation in terms of goods and services rich, with high quality, competitive advanced + for the Legit brands on the domestic and international markets in the process of integration, + enhanced awareness of the distributors and consumers in the country for the products bearing the trade mark of Vietnam, + increase credibility , pride and attraction for the country and people of Vietnam, helping to attract tourism, and urged foreign investors to VIETNAM
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