The study measures the senior production or perception of quality management quality management and the level of activity of their companies. Specifically, the paper investigates the relationship between quality management, production efficiency and performance of the relevant customer, and the Association has been analyzed through the statistical methods such as Pearson correlations and Structural Equation Modeling (SEM). The findings showed that total quality management and their adoptions are correlated significantly with the production performance and the performance of associated clients. The study provided the demonstrations highlight the importance of quality management in raising the performance of Malaysia's manufacturing companies. The results indicate that the retail manufacturing companies need more attention to the quality aspects of quality management and a great level of support for management of the quality management initiative to ensure sustainable competitive advantage strategy.
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