CRM software is only one single function: as a tool to reach customers of the business, and through three main activities Marketing, Sales and Customer Service (Customer Care) - everyone knows you want to sell the product to the customer, you have to understand your customers, and to understand their customers, nothing better that you have a place to record customer information to your customers (including potential customers ), and that is the CRM tool (of course, CRM must also do more satisfy new desires administrators)
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