Advantages
Disadvantages
• MB is one of the biggest and most reputable banks in Vietnam market In the years they have built a strong relationship between the company and individual clients
• MB capable Key Australian and strong competitiveness
• Unlimited number of deposits
• Mobile Saving is a useful market products meet the needs of the majority of consumers
• Lowest Value deposits per affordable , matching clients are teenagers
• Strategic Marketing for the large-scale diversified
• wide branch network across the country • Saving Mobile is a new product of the MB, the number of customers is not large • For many marketing and advertising strategies to attract and close Saving Mobile customers sent more • The interest rate is lower than other competing banks • In the current period of financial market Domestic currency complicated gay multiple risks for the bank projects 1.3 Reasons for choosing title "Increasing the number of customers using the bank's Mobile Savings army MB" 1.3.1 Reasons MB deploy Mobile Savings - Savings Mobile is one of the latest offerings of MB bank and become trading trends in Vietnam - In previous years, when you want savings in the bank, you have only one choice which is to bank and perform transactions. To create strange bring utility and convenience for customers, especially for those with limited access to bank exposure, as well as young people interested in technology experience, MB has implemented the Savings Mobile .Our Savings Mobile is the product of term deposits, a utility was developed based BankPlus, registered service at MB BankPlus can open accounts, performing savings accounts many times any when there is demand. Specifically, customers can choose the amount sent each time matching ability of their financial accumulation, with a minimum deposit of 50,000 VND / submissions. The transaction authentication, additional payments and finalize Mobile Savings safe and secure. - In 2010, Save Mobile was officially put into operation - At the recently released mobile Savings is one of the is focused on developing products .Cuoi 2014 the number of customers using the products of approximately 6000 - though the number of customers using the service is still less than what the desired MB You can refer to the system board A detailed list below Year the 2013th two thousand and fourteen Number of customer Target Reality Target Reality 4600 4302 6100 5983 Why this theme fit my group: ✓ In today's society place the number of people using smartphones is increasing because of convenience utility and its features .Hon third of Vietnam's population uses smartphones and most of them want to have convenient deals on their phones. MB realized that and decided to bring the Mobile Saving ✓ Group I find it quite appropriate product and easily accessible. Most team members are using Smart Phone from there we can use the product and make comments as well as the future strategy for MB ✓ Time flexibility, since joining the work The Bank's uninterrupted to school work ✓ Group I can absorb a lot of expertise (eg marketing, management skills, analytical data, the bank's operations, ... .) as well as improving the practical skills (communication, teamwork, negotiation ...) ✓ Participation in this project gives us a lot of experience, which helps us feel more confident when applying for a job in any bank after the cover of MB ✓ Savings Mobile is one of the pioneer service towards convenient and quick for customers, as well as 1 Savings Mobile Services especially in the banking market in Vietnam, hotels hnagf can use 24/7 service, with a minimum amount of 50000 / times sent, but the number of customers that this service brings not really suit expectations of MB ✓ Save Mobile is a complete product of a difference in the banking market in Vietnam, which has made it quite big challenge for us to implement this project ✓ MB wants to focus on development service development bank should have done a lot of campaign marketing, advertising or product .Nen groups have more opportunities to participate in the first campaign of Mobile Marketing Saving reality rather than products and services Other services 1.3.2 Saving Potential of Mobile - Branch Vietnam Hoang Quoc Hoang Quoc Vietnam ✓ Branch is one of the largest branches in Hanoi and Savings Mobile is a service that MB would like to focus and promote. The number of accounts using mobile services in branch Saving Hoang Quoc Vietnam is approximately 1200 accounts and according to forecasts, if effective marketing strategy marketing customer numbers used will also further evidences. ✓ Save Mobile is a savings account specifically for individual customers. And moreover, the trend of using smartphones is growing very much qualified and needs to use a savings product on the smartphone. With its potential (an enterprise of Vietnam People's Army under the Ministry of Defence), the complete collection of customer information, the characteristics of services and the demand for customer products, MB - international branch Vietnam Hoang believe the savings products of their Mobile they can bring a lot of profits to bring MB while providing benefits to customers ✓ Hoang Quoc Vietnam branch is centrally located in Cau Paper, Cau Giay district with high population density close to a lot of agencies and schools, and the number of people using smartphones for online transactions with banks in Cau Giay district is quite large, with its strength brings Mb for customers, with customer 50000Vnd can save and use the service Mobile Saving to pay those future payments ✓ The development trend of Vietnam and the world of banking Online will be growing particularly Saving Mobile will become the key to the success of the MB affiliates Hoang Quoc Vietnam in the future 1.4 The purpose of the project ✓ As my group said at the previous Mobile Saving a in the service are issued with lots MB marketing campaigns to attract customers. So we hope that we can engage and support a marketing campaign in a few MB ✓ Make a small survey about Mobile Saving, then learn about our customers and offer a few suggestions for Sacombank with the aim of improving the quality of products as well as finding new customers ✓ A list of potential buyers after making the survey, there are many opportunities to, practice the knowledge they have learned in schools and groups have also gained a lot of experience and further improving the soft skills (negotiation, communication, team work, English ...)
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