These are factors that create many opportunities and challenges exist also force companies to learn techniques to bring out the marketing strategy. As one of the inputs of the manufacturing process, so this is an important decision factor in the production of effective business or not. Therefore also affect marketing activities Vinamilk Vinamilk will use technology elements to promote the consumption of products on the market.
This technology grows gave Vinamilk ways create new products to assert the brand for its products. Vinamilk has applied many new achievements in all kinds of machinery and equipment to produce products efficiently both in terms of quality facilities recently. On the other hand the impact of science and technology to the stage of advertising and communication level product. Scientific development has met the needs of supply and demand for consumer products in both quality and quantity. science and technology while also creating new manufacturing resources very effectively to help businesses reduce production time and improve production efficiency. On the other hand, Vinamilk also need to be wary of investing too much backsliding cost for ads that lead to increased product prices, causing damage to the business. Another challenge is that the product contains elements of science and technology is often very difficult to extend the life cycle by demanding no less from consumers, leading to the technical backwardness of the lineup on market. Therefore the challenge is to constantly changing production technology. For the conduct of scientific research and application of scientific and technological advances, which are useful basis to find ways of dairy suit different consumer tastes. This is also one of the challenges to market faster learn through counseling channels science and technology policy.
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