+ the same: same value or other characteristics+ Ability to differentiate: how they are different from other groups. E.g.: for example, veterinarians working in veterinary medicine (where everyone is a veterinarian) to identify with their organization, and veterinarians in the field of medicine international as research animals or food inspection (Where is a doctor of veterinary medicine is a more distinct characteristics) to identify with their profession.+ Status: interested in linking itself to the group status. E.g. graduates of prestigious universities will go out of their way to emphasize their link to alma master and are also more likely to make their donations+ reduce uncertainty: understanding who they are and how they fit in with the world
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