Product (product)A product is viewed as a side dish to satisfy the needs of customers. It is a tangible goods or an invisible service. Tangible product is the material that has a physical existence of independence. Typical examples of mass production, tangible objects is the car, the engine and the disposable razor. Insurance products, payments through Bank is an invisible service.Price (price)The price is the amount the customer paid for the product. Pricing is very important because it will determine the profit and then the survival of the company. Price adjustment has profound impact on the marketing strategy, and depending on the product's price elasticity, usually it will affect demand as well as sales. Marketers should set a price that compensates for the other elements of the marketing mix.
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