Electric-Brand: Apple is one of the leading companies in the technology field with "Apple" brand is famous around the world. Over the years, Apple has built a strong brand in the market. Can say, whenever someone say Apple will think about a brand, safe and popular class-Level: Apple products including desktops, laptops, Tablet PCs, digital music player, and the upcoming smart clock. These products have captured the sentiment of customers around the world by good product quality, beautiful and refined form to lead the trend.Giant application inventory: many analysts say that the application store for their products, especially the iPhone and iPad has created a loyal customer base with the smart phone market and excellent personal computer. . With more than 400,000 applications from Apple, the iPhone can be personalized to no one as yetCustomer loyalty row-:. Photo: Apple bites "have gone deep into the minds of consumers, especially young people with love and pride when owning one of these Apple products besides, Apple is also very successful in obtaining new clients.-Listen: It is very important that enterprises need to remember that customers create new experiences and thus allowing the loyal customers and help sell their media. This is the way that Apple did. For customers using their product, then the product. This opinion is based, Apple will make the product match the tastes of consumers and the positive feedback received such a regional client zone.The first step-Always: It always comes with the Apple is one of the major trends in the environment, and indeed there are many competitors in the business, constant innovation, continuously improve the production a matter of survival. A few years ago, Apple had to reverse the global music market with its iPod music player, followed by a "revolution" for the iPhone, iMac ... then a wide range of products to leading the trend was born. We can see that. Samsung, LG, HTC, Nokia ... all with a utility similar to the iPhoneA prestigious ceo: Steve Jobs, CEO of Apple has captured the hearts of customers through reputable, talented and friendly. Apple under Steve Jobs has achieved great success• WeaknessesUse-products: some Apple products are released to the public without success or not useful. For example, Apple iPad 2 will be confident that the final device to PC, but the user can still connect your iPad to your computer to activate and sync. Besides, the Apple iPod Nano has also made an error screen, and Apple had to recall and replace all defective product.-Price: can be easily noticed, the price of the Apple products market in Vietnam in particular and the world in general the market remains high. Still know that Apple's policy is aimed at clients in the group, but with a growing customer base of rival companies with the launch of the medium range phone, at a price much lower than the results is one of the weaknesses of Apple.• The opportunityProducts-New: as mentioned above, one of the strengths of the Apple was always one step ahead. This gives Apple a lot of valuable business opportunity.Customers-Towards love technology: all Apple products are sold on the market as is perfect in every detail, can meet the needs of many different users and applications by using entertainment, this is a great advantage to convince the most favorite clients. Technology-Expanding Markets: Apple is one of the largest group born in America, but it looks like Apple CEO generation always dissatisfied with his part in the domestic market. Apple has had a tight relationship with the service provider for the wireless network and the Distributor. Apple could do for AT & T to spend more than $ 400 is the exclusive distributor of the iPhone 1. Besides this, Apple has to shake hands with one of the providers in Europe, and later to Japan and China. And of course, Apple's products are available on the home page of bestbuy.com, and have a special place in the e-shop retail businesses such as Walmart.The mobile advertising market: Apple bought the company's wireless mode Quatto early 2010. This is considered a new step confirms the presence of the "Apple vulnerabilities" in the field of advertising on mobile phones, and contribute more to the "fire" in the war effort of the companies that compete with Google. Can do, Apple is outstanding efforts to achieve maximum profit from the online world.Risks-Competition: successful means to attract competition, which makes Apple to market research, product development to maintain a leading position in the market.-Replace: currently, the large commercial companies like many Apple products: Nokia, Samsung, HTC ... and they are trying their best to make products that consumers of information dominated the market and believe that people's-The patent litigation: example in 2013, Apple has been embroiled in litigation with HTC on the issue of copyright infringement. The two industry giants Google and HTC's world began to beat Google's leading position. That is the biggest threat to Apple.With the advantages and disadvantages from the analysis of the business environment and the resources of the business that Apple should have creative business strategy and performance.
đang được dịch, vui lòng đợi..