The term marketing mix-marketing mix was first used in 1953 when Neil Borden, President of the American Marketing Association retrieved the recipe idea one step further and coined the term Marketing mix. A prominent marketer, e. Jerome McCarthy, proposed a 4 p classification in 1960, 4 p concept is explained with 4 components including product, price, distribution and promotion. Marketing mix is a combination of the tools to be used for Marketing professionals in the field of business. Marketing Mix is used to evaluate the quality of products, service to deal with the fluctuations of the market. However the most important thing is that it decided to create your own brand in the field of online sales business. This article will talk about the concept of the marketing mix and the difficulty, in the enable marketing mix in sales online
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