Clearly define your target market segment is very trongj for the company. There are many different market segments due to age, gender, age, income, lifestyle, occupation, etc. Ford needs to know his customers. Ford's original goal is youth. Ford's products have conquered them. As said above, Ford's target clients are women aged 25-45. However, in practice there are also multiple select target group of customers such as Ford. It increases reduced the company's revenue. Thus, Ford needs a new promotion strategy and learn the market carefully measurement to help encourage people to buy in to this client group.
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