KFC appeared the first store in Vietnam in late 1997, the commercial centre Saigon at the Super Bowl. [17] despite facing many difficulties when the concept of "fast food" still complete strangers here, and repeatedly suffered losses during the first 7 years of business (17 stores in 7 years), [17] but with proper outreach strategy, KFC restaurant systems so far Vietnam has grown to over 140 restaurants , available in more than 20 provinces, major cities across the country. [18] KFC every year attracting about 20 million passengers in the country, accounting for about 60% of the fast food market in Vietnam and employs over 3000 employees. [18] [19]On pressure a clearly discernible from the fried chicken business corporations in particular and generally similar fast food available in Vietnam, such as McDonald's, Lotteria, Burger King, Jolibee ... Besides the traditional dishes such as fried chicken and hamburgers, to the Vietnam market, KFC has some extra processing to serve the Vietnamese taste food as Silver paper Chicken, chicken: Crispy Boneless Chicken, crispy basil, chicken rice, fish stick. [17] some new dishes have also been developed and introduced in the Vietnam market, contribute to increased diversity in the category menu, such as: cabbage mix, mashed potatoes, Blueberry Cake, pastry and catering specifically for each group of people. [20]
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