Demographic segmentation is the type of segmentation is the simplest and most popular on the company. The segments are divided by age, gender, income, occupation and nationality. Typically the automotive market, each product has different price brackets. For example, Maruti has low frame rates, Audi and BMW with a high price so it is oriented to consumer demand and high affordability. Therefore, the income is an important part of the Demographic segmentation is indispensable.
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