In 2015, the company Heineken beer Vietnam held a first dialogue with the government (namely the Ministry of Transport, Ministry of Health, Ministry of Industry and Trade, Ministry of Public Security and Traffic Safety Commission National old). This dialogue will enable the company to understand more about what the government is concerned for the brewing industry, and it also helps companies understand more about responsibility and their role in reducing the abuse of beverages alcohol in Vietnam. After the workshop the company has built up its propaganda campaign responsible drinking. With the theme "Choose wisely, full joy", the company has cooperated with the Committee of National Traffic Safety laying production and broadcasting short skits in which the company wants to send a message to people are already drinking, no driving. In addition, the company also set up a Web page and a fanpage that is where the company will regularly update information on activities related to the campaign and the advice when we use alcoholic beverages .
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