Consumer trends and beauty of the customer are always changing, every year, every month, every day. That requires business must always try to catch up on consumer psychology, then the research and development, to create new products to meet the needs of customers. As decades ago, lipstick of the famous caves such as Louboutin, M.A. C, 3CE, Missha has dominated the cosmetics market in the whole world in General, and Vietnam in particular. However in recent years as the Internet has developed, mass communication emphasis, especially in 2016, consumers put more concern about health, about who they were and what ingredients are used in the body. From the analysis, the the provincial scene, customers are beginning to fear the extra damage due lipstick bring, such as: lead, colorings, or preservatives in chemical raw materials, and they have the right to require many more good things in kind of lipstick. Customers want a product that is good for the body, vitamin, and especially is extracted from natural, non-toxic. In this report, we made plans to produce a lipstick type meets the criteria on-handmade lipstick, branded TNN House.From there, we will have a more comprehensive view of the customer's needs, as well as the important elements to create a new product, and the ability to attract customers, but this new product can do.
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