The business environment is made from many different factors. macro environment, environmental factors include: -The legal-political factors. -Economic factors -Technical factors-technology. -The socio-cultural factors -The natural elements. the micro environment, environmental factors include: -The pressures and demands of the customer -The existing competitors and potential. -The level of development of the market -The replacement enterprise products are manufactured -Affiliate relations.Internal environment includes the entire economic relations, to ensure that technical organization for enterprises combines the factors of production to create highly effective products. Internal environment include the intrinsic factor in a certain business, in fact business is general internal situation elements of it.The external environment is the overall political, economic relations, social relations, the impact on the operation of the business. When the macro environment and professional environments combine together and be called the external environment.Enterprises need to recognize two factors when analyzing the effects of the environment. Firstly, the complexity of the environment is characterized by a range of factors that affect the company's efforts. The more complex the environment, the more difficult to make effective decisions. Secondly, the volatility of the environment, a comprehensive dynamism or degree of variation in environmental conditions involved. In a stable environment can change levels are relatively low and predictable. Dynamic variable environment characterized by the problems take place quickly, and that's hard to predict in advance is. Complexity and volatility of the environment is particularly critical when conducting the analysis of macro-environmental conditions and the operation environment for both external factors for the business.The purpose of research to determine and understand the associated environmental conditions is to clarify the environmental factors would be more likely to affect the decision making of enterprises, are creating opportunity or threat for businesses.
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