The current tourism marketing has become a synthesis of methods and more travel ads complete to use on the investment and improving the tourist markets, particularly the potential markets such as Vietnam. Marketing is essential to any business using effective marketing activity is a requirement for business operations and activities to attract tourists. The role of marketing in tourism is understood as systematic links between supply with demand in the travel market and regulatory impact on the needs of the visitors. And basically, the role of marketing for business travel are:-Business travel Help determine customer demand for the product of the enterprise.-Helps businesses answer the question: how to reach and serve the customer group.-Take out the business strategies that help businesses become more attractive to the companies that are present.-Help businesses discover and capitalize, minimizing and preventing risks that may occur.-And ultimately help business maximize profits.
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