Speaking to the distribution system of Trung Nguyen can not not mention
to "franchise", a strategy that contributed greatly to
the distribution network of Trung Nguyen. 2006 Trung Nguyen gave
birth 500 "mini supermarket" G7 G7Mart Mart- distribution system was built based on human and financial resources, the brand value of the Company
Trung Nguyen coffee and 70 centers distributed across the country contribute
to the strong distribution system of Trung Nguyen. Since this will be developed
into commercial centers, hypermarkets.
Trung Nguyen strategic distribution throughout the country as a form of distribution in retail outlets, dealers, supermarkets & center Trading in the country. Brand value of Trung Nguyen coffee company and 70 distribution markets throughout the country contribute strong coffee distribution system of Trung Nguyen.
This is the strategy of the company distributing Trung Nguyen that almost all businesses are now applicable to the product and its brand exposure to customers quickly.
After quickly conquered the domestic market with quality and unique style, the Trung Nguyen began his started putting their brand in the world market with strategic franchise for the first time in Singapore in 2000. However, the only real success came with Trung Nguyen in 2002 when they appeared in Japan next 400 stores in a total of 6,000 stores of coffee Standbucks- largest group of American World and a variety of Japanese coffee brand is equally hit.
The success of Trung Nguyen has made leaps and bounds. To date, Trung Nguyen brand has been present in Japan, Thailand, Singapore and China.
roasted Trung Nguyen also present in supermarkets & shops in the USA, Germany, Eastern Europe, France and Russia. Show of director Dang Le Nguyen Vu ongoing contracts to seek market share of coffee coffee Trung Nguyen in 15 countries such as Germany, Australia, Canada, Taiwan, Malaysia, the Philippines ...
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