Being present on the market is the first market entry strategy before all other competitors. The first appearance on the market that allows companies gain many benefits that other competitors can hardly be achieved. The objective of this strategy is to create a leading position in the market that competitors could hardly keep up. Pursuing this strategy requires businesses to converge lot stricter requirements such as: Willing and able to take risks; by all means keep the leading position in the market; Expanding the promotion campaign advertising; Creating the basic needs; assess the strengths carefully; and qualified technology necessary to keep the gap with rivals after. These requests require strict when pursuing this strategy, only a handful of corporations can achieve great success. Strategy first appearance on the market that can help businesses reduce costs through experience, constantly increasing growth, market share and profitability.
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