1.3: the meaning of sale with respect to active trading in commercial enterprises sales is the final stage of the process of moving goods in commercial enterprises. In the enterprise, then the consumption may be the goods, materials or services provided to the customers. This consumption in order to satisfy the needs of different business units, individuals inside and outside the enterprise. Through consumption, Enterprise made the value of use of the goods, the withdrawal of capital outlay, contributes to the rapidly increasing the speed of rotation of capital. for business through the consumption and the production process is done from then steady rotation of working capital, expand the scale and improve the efficiency of business processes. for the national economy, through consumption will contribute to meet the demands of society, hold the balance of relations between producers and consumers, between money and goods. From the problems on the consumption of goods and goods management is essential. Therefore, enterprises must make good the management requirements are as follows: in the work of the consumption must closely manage each sale method, each type of products consumed, keep track of each customers, urging a quick and full recovery of money. At the same time on that basis determine the correctness of results each operation.1.3.1: for the enterprise itself for commercial business itself, has sold the merchandise they have income to offset those costs have dropped out and formed commercial business results. in the current market mechanism, commercial enterprises can purchase goods easily but the sale again it is not easy. If the sales activities of the enterprise is not smoothly will do to stop other activities slowed down as buying into, reserves. If sales of the business operations smoothly will spur other development activities. so maybe for the sales activity is the mirror reflecting the situation of the general operation of the business. If the general consumption market expansion of the business, business expansion, consolidation and confirms the position of the enterprise on the market, helping businesses to stand firm in the business.1.3.2: for consumersfor consumers, sales meet consumer demands of customers. Only through the sales process uses of new goods be determined completely. Conformity with consumer tastes of the consumers is confirmed. Besides selling survival guide as the customer's consumption. Promoting sales in the business are the basis to promote the production and consumption of other business units have economic relations with business.
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