"Vietnam-style thinking," is business strategy go to culture as well as the perfect product on not be copied from any other country. He is the Chairman of Unilever, said: "every country has these characteristics: anthropology, geography, cultural ... We can not apply the plan to build the network of sales of Philippines, the country has gnhìn small island, or copy of experience selling food in the market in Indonesia, where most people do not eat pork. Thus, we must take the time to understand the culture, physical of a country when it has decided to invest "
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