Step 2: analyze the current situation of the uk The strong point (S): the Organization did a good or features to help enhance competitiveness: a skill or expertise, important tangible value assets, talent, achievement or value creating achievements awards on thịtrường .... -What is his advantage? -Work would you do best? -Advantages that other people see in yourself? -To consider the problem from the aspect of yourself and of others. The weaknesses (W): is the problem that organizations need to overcome: the lack of intellectual capital, lack of skills or lack important expertise to compete. Lack of intangible assets, property, institutions or the tangible assets needed to compete. Lack of ability in some important areas (higher cost than rivals, lack of capital, ...) -Can improve what? -Work would do worst? -The need to avoid? -To consider the matter on the basis of inside and outside. Other people can see the weak points that themselves do not see. Why a competitor can do better yourself? -At this time to identify a real way and face the truth.
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