The results of the study of the factors influencing the decision to purchase the book shop of choice students in HO CHI MINH CITY. HCM shows research objectives have been achieved. However, like many other studies, this research still exists in some of the following limitations: A sample selected research, is by convenience sampling method combination norms for customers are students of universities in HO CHI MINH CITY. HCM. Thus, the representatives of the research model for overall research yet. Two is, research using the method of multiple linear regression analysis to test theoretical models and research hypotheses. So, not to control interactions between the factors of influence.
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