Committed to localization by 30% within 10 years was achieved with Toy Car line Innova (currently at 35% and will rise to almost 40% when the Toy production chassis of Innova at TMV). And this has only been when the output of the car larger than 1.000 Innova car. With the other Toyota models are studied to increase the rate of localization. This is the right direction that has just the right according to law regulations and encourage Vietnam's market. This strategy goes along with low costs because when increasing the rate of localization, reduced input costs should the price will fall, proceed to fit the pocket money of people Vietnam, competing with the midsize vehicle line as Ma.With the goal of leading market share, Toyota continually put the sales strategy for the taxi firm, shop rental car service business, combined with the insurers is also a strategy to achieve results put Toyota lead on market share in Vietnam.
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