Before launching the product off the market, Coca-Cola will test new products by consumers, from which they get information, reviews from consumers. Furthermore they can forecast the sales of their new products in the beverage market in Vietnam, and Coca-Cola know the benefits and effectiveness of strategies on the market. from that provide the reviews and customer-oriented and where the potential market for the new product. This will help Coca-Cola improve all elements in company and product development in this period
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