Currently, along with the social-economic development, the demand for travel is becoming indispensable in the life of people, especially in developed countries. The strong growth of tourism have attracted a large workforce throughout the world, bring great benefits in many aspects, as leverage to promote the development of all economic sectors, create original accumulation for the national economy, is an important means to make between economy and culture. Development of tourism also generate social progress, peace and friendship and mutual understanding between peoples. For many countries, real travel has become "the golden egg-laying chickens" and spearhead economic sector is strategic in the social-economic development. In the general context of the world economy, Vietnam are tended from restructuring the economy is mostly agriculture economy development-services-industrial agriculture. Therefore, the research on the reality and potential tourism development solution SAM son will have tremendous practical effect in the development of tourism in General, Thanh Hoa and other similar tourist attractions in the country. Besides, although travel Vietnam has many natural resources and unique humanist song to date still not developed adequately with potential. Before such a situation, Vietnam tourism looking for his direction is building the symbol of a peaceful, friendly country, awaken the potential of long and beautiful coastline running along the country. In it, Sam son is again a familiar sea tourist destination has hundreds of years of mining history should find solutions to promote sea Sầm Sơn tourism development is urgently needed. In recent years, especially after 100 years of Festival tourism of Sam son (2007), Sam son had the tíchcực conversion and renovation to create emphasis for an attractive location for tourists. On the other hand, the changes in how organizations active tourism also contributes to promoting important social-economic Sam son, as well as the tourism industry development, Thanh Hoa, created the economic restructuring in the direction of industrialization-modernization, at the same time creating jobs for thousands of workers , increase budget revenues for the State and the expansion of economic cooperation, cultural exchanges, social development between the Sam son-Thanh Hoa with the provinces in the country. However, the growth and development of tourism of Invincible the past year still slow, yet with the potential and strengths. The phenomenon of tourists the impression of lack of sympathy with the Sam son tourism is still quite popular, even more sharply critical comments on the mass media about the existence of the subject still in the tourist season in the Sam son. Besides, at present the rise of many new tourist , especially in the local sea travel in the country are putting Sam son before the challenge of the stiff competition, requires this tourist must quickly consolidate and renew themselves in order to attract visitors. Vì những lí do trên, việc nghiên cứu tiềm năng, thực trạng và đề ra những giải pháp phát triển du lịch Sầm Sơn trong thời gian tới là vấn đề cấp bách nhằm đưa ngành kinh tế du lịch Sầm Sơn phát triển theo hướng chuyên nghiệp và bền vững, khắc phục những thiếu sót trong cách thức tổ chức, phục vụ, xây dựng thương hiệu riêng cho biển Sầm Sơn. Do vậy , e đã quyết định chọn đề tài : “Sầm Sơn (Thanh Hóa): Tiềm năng, thực trạng và giải pháp phát triển du lịch” Do thời gian gấp rút, kiến thức còn hạn chế, nên bài tiểu luận không thể tránh khỏi thiếu xót. Mong nhận được góp của Cô và các bạn để bài tiểu luận đươc hoàn chỉnh hơn. Em xin chân thàn cảm ơn!
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