First, the main cause leading to the deterioration of the company Lego is already scaling its products far exceed the reality, which must mention that they did not know to take advantage of a toy brands've received a lot of support in the market of children's toys worldwide. They did not invest in the right direction as far beyond what belongs to the core values make up the value of their company's success. Lego has been encroaching into areas not of their strengths, such as encroaching into the communication field in cartoons, along with the construction of an amusement park with lego true in real life as it not bring great value as they expected.
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