Psychological factors, is necessary to force the behavior of people in order to facilitate the needs of customers. It consists of four main elementsFirst, on the cognitive process, it is the personal choice, organization and interpretation of information on all around.Knowledge is experience, and it can be said that it is the level of human lifeTrust is an important assessment of the phenomena that contain specific people or things from one place to another.Emphasis is on the evaluation of the emotional tendency of a phenomenon or the idea of behavior.
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