 Channels: printed and online news

 Channels: printed and online newspaper, social channels
 Key actions:
• Maintain the media list, keep contact and update media on the progress.
• Send letters to media when necessary (if negative articles come out)
• Follow-up with media/reporters who involved
• monitor the case closely
• run series of educational article about insurance policy in national newspapers, about how life insurance policy works, procedure when working with agents, etc,.
• Publish articles as counter-react to negative ones if necessary (paid media)

Kết quả (Anh) 2:

 Channels: printed and online newspaper, social channels
 Key actions:
• Maintain the media list, keep contact and update the media on the progress.
• Send letters to media khi cần (if negative articles come out)
• Follow-up with media / Reporters who Involved
• Closely monitor the case
series of educational • tremor article printed about national insurance policy, Newspapers, policy about how life insurance works, working with agents khi procedure, etc ,.
• Publish articles as counter-React to negative ones iF NECESSARY ( paid media)