Customer care has always been a necessary requirement in the business of enterprises (companies). Customers today are demanding fully human, to be treated with courtesy, respect and be heard sincere thanks. Things that customers should ask when buying products and services are very much close endless. Therefore, customer care systems based on modern technology and equipment, according to a process dedicated, professional is becoming increasingly important and necessary to the business. Customer care does not mean as if with a bad product or service that would work better customer service, the customer retains. There are three key factors to decide on the make customer satisfaction, namely: - The product elements. - The convenience factor. - The human factor. Which is most important? On a certain extent, this depends on the situation. However, a natural control that if products are widely sold in the market with the same price, the same quality of service, the human factor becomes very important. Then customers will choose products that when customers are welcome to buy affable, considerate, thoughtful ... ie customers will choose products that work better customer care. It can be seen what every customer, whether individual customers or businesses, are more desirable from the goods and services they buy as they have completely reliable. All the friendly smiles and polite offerings can not compensate for unreliable products or services are not up to standard. Customer care can only be recognized as well if it is associated with a quality product and a good service.
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