In the years 1960 to 1970, Stanford Research Institute, Menlo Park, California, conducted a survey in more than 500 companies with the highest revenue by Fortune Magazine, aims to find out why many companies fail to implement the plan. The team consists of economists Marion Dosher, Ts. Otis Benepe, Albert Humphrey, Robert F. Stewart and gave Birger Lie "SWOT analysis model" aims to explore the process of business planning, finding solutions to help leaders and consensus to implement the plan, change the way management.
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