Furthermore, based on the interaction of the three Cs, strategy formation of marketing strategy requires the following three decisions: 1. The case for competition; that is, it requires a definition of the market (for example, competition in the entire market or in one or more segments). 2. How to compete; that is, it requires a means to compete (for example, introducing a new product to meet customer's needs or to set a new location for an existing product). 3. When to compete; that is, it requires time to penetrate the market (for example, the first being on the market, or wait until the main needs to be established). As such, the marketing strategy is the creation of a unique position and valuable, involving a different set of activities. As such, the development of a marketing strategy that requires the selection of the different activities of the opponents. [6]
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