3.2.3 Policies to encourage the members of the distribution channel
distribution intermediaries To work well and be more active in the distribution of the company's goods to consumers today are demanding the company should have supporting policies and possible incentives to spur sales intermediaries for the best. Each different type of intermediary, different branches should consider carefully before making a consistent policy that encourages policies that better support for intermediary distribution and stimulate the intermediate division Most distribution should therefore one should not use the same injection of stimulus to apply to all the company's distribution channels, hence hardly meet the needs of distributors, have led to a situation where appropriate but not suitable places easy to have the opposite effect than the target that the company put out.
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