The economy is changing
With the economic downturn, the richer economies are changing from a production-based model to a service-based model. The manufacturers are closing down shops or move their operations to countries with lower labor costs. This means that many people had a very good life in factories in developing countries previously will now be unable to find a job like that. Worse, many of them lack the skills, knowledge and experience to switch to the service economy, or at least can not find jobs with comparable wages as before. From salary € 25 / hour when he worked at the factory to salary € 10 / hour at fast food outlets is not the easy option, especially when they are the main breadwinner in the family.
The as a result a lot of people around the world are currently unemployed; some people have work, have a much lower income than before; and many people are worried will lose their jobs. Worse, this situation seems unable to improve in the years to come.
Why is it important trend? Because it changes the way people shop. Without money, people can also purchase more. Those who have money, tend to save rather than spend in case they become unemployed. The result is that most consumers in richer countries are more cautious in spending. This situation is likely to be prolonged by now no any quick solution for the economic problems of the world.
Meanwhile, growing wealth gap widened in most rich countries neck. That means that only a small fraction of social spending likely anything they want. Of course, the needs of this part is very high, and not any business can afford. Most enterprises mainly focus for the market crowd, but this market is less money spent previously.
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