This study aims to explore the factors influencing the decision to purchase the book shop of choice students in construction and inspection, tp.hcm scale factors, to supplement the system scales in the Vietnam market and latest scientific basis for the research on aims to explore the factors influencing the decision to choose the stores that buy books of students at Construction and inspection, Tp.HCM scale factors, the same relationship to the impact of them decided to buy the book shop of students at Tp.HCM, aimed at replenishing the system scales are missing in Vietnam and the latest scientific basis for managerslocal book store Tp.HCM in particular and the country in General in planning investment strategies and Marketing programs to attract customers and build management models suitable for bookstores; and help the State Management Agency has more overview about the fact the business of books from which to build and adjust the regulation proper management in order to support the development, facilitating support for the business of books. a local bookstore tp.hcm plan investment strategies and marketing , the State Management Agency policymakers manage for list items.
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