-The employers, the trade of the business were to be adjusted and owned by the people. Therefore, enterprises must consider differences between ethnic and social groups to predict the relationships and activities. The difference in humans increased the various business activities in many countries in the world. That forced management activists, businesses must have the knowledge of the culture of the country, the culture of each region of the world.-Consumer customs, tastes are also great influence to demand, because although the goods of good quality but otherwise was a consumer favorite, hard to get them to accept.-So, if capture tastes, habits of consumers, the business has expanded the volume of demand quickly. The primary tastes and habits of consumers carry the specific characteristics of each region, each continent, each nation and influenced by cultural factors, history, religion.-Language is also an important factor in the culture of each country. It provides for business makers a important means to communicate in the international trading process.-Religion can affect the everyday activities of humans and therefore affect the business activities. For example, time is open or closed; holidays, vacation, celebration ... So, the business activity of the business must be organized to suit each type of religion are governed by the market that the business is operating.
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