Here is the study of consumer behavior towards online shopping of electronics in Pakistan. A number of factors in this study can be used for my research article, because it is very suitable. However, in this research article is still somewhat limited, which is the number of people taking the survey are quite few and limited prospecting areas, so it will lead to the restriction on the results of this research paper.In this research, the factor of age, education, and income also affect consumer decision-making behaviour in online shopping. The results showed that, young people aged 20-25 years who regularly buy online. Thus, the E-business needs a marketing strategy tailored to the market, the aim is to attract attention and create awareness as well as to customers. Besides, the price and quality of products are also the customers attention, a reasonable price together with the modified method-pay product if the customer is not happy is also one method or to increase customer satisfaction. Finally, online shopping sites should have a privacy mode for the client, the purpose is to protect customers and prevent the unfortunate risk in purchase process
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