2012 consumer lending business accounted for 5% of the total loans of the branches. This does not mean that branch operating inefficiencies that are due in 2012 is the year of economic development, promote more businesses expand their production and business activities and speculators scrambled to profit should amount to borrow to serve production and business activities and other services increased. Consumer lending also continued to perform better in the branch with the branch works well with many loans but relatively low value. Besides, today we see the consumer demand of the people is very high, but the fact is limited to borrowers, thus affiliates need to make promotions to attract people such as cost reduction evaluation and storage costs, lower interest rates for consumer loans, .... From 2013 to 2014 the economic difficulties, some enterprises can not afford to pay the new debt should not easily be accepted by banks to lend. So the amount of loans for production and business needs makes sales fell sharply rising consumer lending.
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