According to Table 15, 74% of farmers producing certified coffee said the implementation of certification is helpful and create a higher profit. But, there are also 18% were aware that certification is beneficial but not realized profit of it. One of the reasons to explain this is that they remain aligned with those intermediaries to sell coffee with their own price. In addition, farmers not to sell their coffee to the cooperative because the price regulation of intermediaries/local procurement people is higher. Farmers are experiencing some difficulty in joining cooperatives and certification program. Moreover, a number of Certified coffee farmers still do not fully understand the benefits of certification
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