The brand carries in it a current value and potential. That value was specifically when to cede the brand. The brand is considered as intangible assets and the value of the business. The value of the brand is difficult, but thanks to the advantages that the brand delivers the goods, services, will sell more, even with the higher price, easy to penetrate into the market. The brand is not natural that Yes, it was created with multiple investments and different costs, the costs that make up the value of the brand.
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