I. Overview.
1. The market size.
In recent years, the coffee market in Vietnam in general and in the city. HCM developed extremely powerful. According to the World Coffee Organization (ICO), in 2008-2011 the amount of coffee consumed in Vietnam increased by 65%. Separately in 2010, growth was 31% compared with the countries in the world. This shows the potential of coffee consumption in Vietnam is very high. is the emergence of coffee on the go (take away coffee) contribute significantly to the growth of this mutation
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