There have been so many cases been tainted due to the use of vegetables are not safe, not clean, there are many chemicals and toxic substances affect the health of consumers. In 2008, based on Miri & Young & Junghoon, after many cases of food poisoning due to eating unsafe food food hygiene, people already know the importance to the quality of the product. Self-potential clients will understand the information regarding products they note. After finding out the relevant information required, they will order the considerations and given the right choice. However, currently, these brands selling vegetables in HCMc is still little is known to the people, information limitations, advertising; so very easy to make customers feel bewildered with the products.In summary, we can say clearly that the trust has an extremely important role for the purchase behavior of consumers. With regard to the market in Vietnam (in particular in HCMc), vegetables is an indispensable food for all meals of Vietnamese people in general and each day the amount of vegetables consumed enormous. However, the issue should be mentioned here is the lack of fresh vegetable source for the people and the level of food safety and hygiene.
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