This is a report full of information about important elements such as the Pestel, Marketing Mix, market Entry strategy helps companies first participated in the international market has a general view of the situation of the markets are about to join the Japanese and French in particular. After reviewing and considering this, Japanese markets are considered the market with more advantages was chosen for the company. To achieve success, the company should pay attention to product quality improvement, because Japan is a difficult market but also full of potential. Friendly to the Distributor and create deeper relationships with them.
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