KFC is the acronym of Kentucky Fried Chicken - KFC, one of the brands of Yum Brands Group Inc. (USA). KFC specializes in fried chicken and baked products, with accompanying dishes and all kinds of sandwiches made from fresh chicken meat. There currently are more than 20,000 KFC restaurants in 109 countries and territories worldwide gioi.Nam 1997, KFC opened its first restaurant in Ho Chi Minh City. Until now, the system of KFC restaurants have grown to more than 140 restaurants, in more than 19 provinces / cities across the country, employing over 3,000 people and also creating more jobs in the public sector supporting industry in Vietnam. Thanks to the unique marketing strategy, KFC Vietnam has created a new culinary culture and contribute greatly to the development of the fast food industry in Vietnam. Marketing strategy and what is it? KFC how it helps in the development of the brand in Vietnam?
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