According to economists, the risk of substitution occurs when demand for a product is affected by changes in the price of a commodity instead. Elasticity of demand under the price of a product is affected by changes in commodity prices instead. The more goods replaced, graph showing product demand more elastic (that is only a small change in the product has also led to major changes in product demand) because now buyers have more choices. Therefore, the existence of alternative goods that limit the ability of the business gained in a certain industry. The competition posed by alternative risk often come from outside the industry .
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