-Take the lead in operations: the organization pursues this goal usually focus on low prices, convenience, and often is not. Wal-Mart is the typical company on the forefront of operating.Leading products: leading companies product usually pursue the development of the characteristic products of the company. They are always trying to offer the market the best products. Nike may be an example of led products for sports items. -Customer intimacy: Do all what is possible to offer a solution for each individual customer needs will help the company gained the love of customers. These companies usually focus on long-term relationships with customers through the deep understanding of the needs of the customer. In the retail industry, Nordstrom is an exemplary company in obtaining the client's endearing.Whether the organization any selection rule in the three rules above, the aspect of today's clients typically use the measurements as: customer satisfaction, customer loyalty, market share and the number of new customers.
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