The global strategy is considered by business strategy in the global market as a single market and production enterprise should provide these products are standardized, homogeneous and similar, such as electronic products, steel, paper, pen, services such as parcel transportation service ... Enterprises implement the strategy has a global product, production on a global scale in a handful of highly efficient factory locations and implement marketing products through a handful of centralized distribution channels. This business assume that there is no difference whatsoever between the countries when referring to the tastes and preferences of the customer, and if there are differences, the clients still ignore due to the conditions of purchase are a product of relatively good quality with a low price.
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