Today, the Organization of special events (Events) has become one of the most popular tools in the marketing activities. As with other marketing tools, the purpose of organizing an event is the attention for the product or services of the enterprise, to create even more interest from clients, thereby helping to increase the company's sales. To create the spread of advertising products to consumers, the CPC adopted PR events is essential because it is cheap, familiar products, consumers do not need to learn about information labels hang or product. Egg products can only be purchased by individuals. To assist in the promotion, the article proposes the Organization of PR campaign event titled: "Grow a plant out of me" is associated with the local authorities. This is the tree planting campaign in the National Park, participants will plant trees with new trees and personalise the CPC by name the tree in a certain period of time (this requires agreement between the company and the Administration). However, the personalization of the promotion will help customers enjoy and easily participate in the campaign than when they are satisfied that I am personally by marking (named) for crops.
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