Regarding customers, the EC carried 4 main advantages: (i) access 27/4: customers can conduct transactions anywhere at any time; Meanwhile, traditional business can not adapt to this demand due to limited resources. Currently, customers can get EC over the Internet every time; (Ii) more options: customers have a wide selection of products and sellers on the EC; (Iii) to compare prices: people can compare prices from multiple vendors in a shorter time than the traditional method to determine the optimal price for buyers of their products; (Iv) fast delivery: many products and electronic services provided instantly through Internet systems such as software, music files, documents, books ....
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